The camera that popularized photography at the beginning of the last century was the Eastman Kodak Brownie. It's history started in 1898 when George Eastman asked Frank Brownell to design a simple, cheap and reliable camera for a consumer market that still had to be created. The camera was named The Brownie after the popular "Brownie" characters from the illustrator Palmer Cox. The first cameras were marketed in 1900 for $ 1.00, the campaign mainly addressed children. The last Kodak camera that carried the name Brownie was sold 80 years later.