Wouter Deruytter's (1967) has made an intriguing series of pictures on the streets of New York. By choosing his angle of view he captures the people on the street in a context determined by the giant billboards that dominate New York at many places. The pictures summarize the tension between the manufactured dreams of the fashion industry and everyday life. It is kind of the street photography for which I gladly plan a visit to Amsterdam. The exhibition runs at the Torch Art Gallery in Amsterdam from 8 January - 19 February 2011.