The 'Leica', Roll Film Focal-Plane Camera (1931)

Regular visitors know that I see the development and marketing of photographic equipment in a historical perspective. Therefore I was really delighted when I encountered Mike Butkus's site with all kinds of historic camera manuals and catalogs. Mr. Butkus maintains these in his Camera Manual Library which is easily accessable through the internet (see link below). I am even more delighted that he has given me permission to use snippets of these materials to enhance my blog.

As an example of one of the materials that can be found on his site, you can find a Leica advertisement from 1931. I hope you can enjoy it the way I do.

Text from the advertisement (1931):

The 'Leica'

ROLL FILM FOCAL-PLANE CAMERA

Takes 1 to 36 pictures with one loading on standard cine film, 36x24 mm, Leitz Elmar f/3.5 anastigmat lens, focal plane shutter, speeds 1/20th to 1/300th sec., view-finder and roll-film chamber £ 14 : 0 : 0

Leather Case £ 1 : 0 : 0

Fodis No. 1 Range-Finder £ 1 : 8 : 0

----------------

£ 16 : 8 : 0

Outfit as above on 12 Equal Payments of £ 1 :  9 :  0.   [ 29 /  -  ]

First payment with order.

Using the Historical UK Inflation and Price Conversion page, one can calculate that £ 16 : 8 equals about £ 850,= in 2010. (£ 850 = $ 1325 or € 995 - January 4,2011).

Leica I (Model A) Advertisement from The Service Company Ltd. (1931).
Leica I (Model A) Advertisement from The Service Company Ltd. (1931).